When starting a business, many people overlook producing a freelance site to showcase their services to potential clients. In this guide, I’ll share why you should start a site and the benefits it has for freelancers.
It can seem a bit daunting to figure out how to create a freelance website, especially if your services aren’t for anything web design-related. But, with this easy guide, you’ll have your new site up and running in no time.
I’ve been freelancing for 8 months, and while I’m by no implies a web designer, I was able to create my own site — which has really assisted me stand apart from the crowd when pitching clients. It’s actually a lot simpler to make a freelance site than you may think!
Here’s how to create a freelance site in just a few simple steps.
Table of Contents
Why Do Freelancers need a Website?
Why You should utilize WordPress to build Your Site
What should a Freelance site Include?
Tips For Making a Freelance site Stand Out
How To create a Freelance site utilizing WordPress
Now you know how to create a freelance website!
Why Do Freelancers need a Website?
Before delving into how to create a freelance website, it’s important first to consider why it’s important that a freelancer have one in the first place.
So many freelancers in the digital space will share a Google Drive link with their portfolio and testimonials, but it looks much more professional if you have your own web presence.
Create your own site to showcase your work
With your own website, you can showcase the services that you offer with detailed bundles and can attract clients organically with Google browse and SEO optimization.
You also won’t have to concern about bidding on tasks on freelancer websites, and paying the platform a cut of your salary.
Having a freelance site is really the very best method to market yourself as a true professional and expert in your trade.
By the end of this article, you’ll know how to create a freelance composing site or a freelance site for any potential service that you offer so you’ll stand apart against your peers.
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Why You should utilize WordPress to build Your Site
WordPress is really the most powerful freelance site builder out there. It has tons of personalization options. even a non-designer can create their own site from scratch with a drag-and-drop builder plugin like Elementor, which is intuitive and easy to use.
WordPress is easy to utilize if you’re a beginner, and indeed that implies you don’t have to know any HTML or CSS computer coding!
It’s one of the most popular platforms available for companies too, so if you learn how to create your own site on WordPress, that’s another service you could offer to business owners.
The personalization choices with WordPress are abundant, including free themes and a broad range of plugins that make your experience as a site owner even easier. This is a highly suggested platform.
What should a Freelance site Include?
There are a few vital pages that you absolutely must have when you are producing your freelance website.
Portfolio and case Studies
If you are a creative freelancer of any type (photography, graphic design, etc.), you need a portfolio. include pictures of your finest jobs (no more than 10) showcasing your skillset and what you can offer.
If your services rely on case studies, such as social network marketing, then that’s also something to include on the portfolio page. You want to give potential clients examples of what you can do for them — show them you know your stuff and can achieve the results that they’re looking for.
If you’re wondering what to include when producing a freelance composing website, it’s actually the same. But, your portfolio would showcase your finest composing pieces to ensure that clients can get a snippet of what they can expect by working with you.
Make sure your site includes all of the important pages and information
About Page
The “About Page” is even more important than the home page. It’s where you get to showcase your personality and let clients know who you are and what you’re all about.
A pro-tip to catch the attention of someone going to your site is to let them know how many clients you’ve had so far, and to share any awards or accolades you’ve acquired, and any education or programs you’ve taken.
For example:
I’m Krystianna, and I’m a creative branding strategist who has dealt with over 30 different clients in a range of industries. I hold a B.A. in graphic design and media arts and like assisting small business owners just like you.
Testimonials
Testimonials are also essential to your website, and can be added either as its own complete page or can be scattered throughout other pages on your site.
You’ll want to include them on your services pages, your about page, your portfolio page, and your homepage at the least.
Awards and Experience
Another terrific page to include is one going over your awards and experience exclusively, almost like a digital resume or CV to ensure that your clients can quickly get a grasp of what you did before freelancing, or how long you’ve been in business.
Sales Page
Last but not least, you definitely need a sales page showcasing your services. really sell your service to those going to your site and go into detail about what you’re providing and what you charge. Make your sales page attractive and informative.
Tips For Making a Freelance site Stand Out
There are a few important suggestions to consider when producing your site.
Make sure to have a consistent brand or colour scheme. This brand and colour scheme should be apparent across all your pages. This shows that you really know how to work within a brand, even if it’s your own. Plus, it makes your site attractive to potential clients.
Use colour psychology to your advantage! For instance, yellow typically evokes happiness while blue typically emanates calmness. What do you want your client to feel when going to your site? consider this to stand out.
Have terrific pictures on your site. use stock photography, but take your own pictures if you have the ability. Nothing’s worse than blurry or crooked photos, or seeing a photo that’s been utilized almost everywhere else. find distinct stock photos, hire a photographer, or take your own pro pictures.
Include lots of phone calls to action. What do you want your visitor to do? If you want them to purchase something or inquire about your services, include that in buttons (calls to action) across your page.
Integrate a Calendly link. With a program like Calendly, clients can easily book discovery phone calls with you to discuss your services even more and see if you’re a good fit. other choices for automated booking include Acuity, Dubsado, or HoneyBook, with the latter two being popular CRM systems that are terrific for organizing your clients as you acquire more traction.
How To create a Freelance site utilizing WordPress
Now that you know why you should have your own site and some suggestions to make yourself stand out, it’s time to learn how to actually create a freelance site utilizing WordPress.
Step 1: buy Your domain and get Hosting
Before you even get to start working on your site, you’ll have to choose a site name and purchase your own hosting. This is important because it implies that you’ll have a server that stores all of your site information and keeps it up and running.
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After you’ve selected your holding package, you will choose your domain name on the next screen. Your domain name is the name of your business/freelance service name — ie: www.goatsontheroad.com
Usually, the smallest holding package is terrific for freelancers because you won’t be needing a whole lot of bandwidth.
After buying your hosting, and selecting your name, you’ll want to install WordPress and create your own WordPress account — which the platform will easily walk you with to get properly set up.
CLICK here TO start YOUR WEBSITE
Step 2: personalize Your Freelance site With a Theme
The next step is where it gets fun. You finally get to start with the creative part by selecting the style of your choice!
Essentially, a style dictates what the design of your site looks like. This includes what the blog pages look like, the about page, and even the home page.
While there are a broad range of themes that are provided on WordPress, Astra and generate press are perfect for freelance websites. Plus, if you plan on using the Elementor plugin, Astra works extremely well with it.
One thing to keep in mind is that there are both paid and free themes. Oftentimes, freelancers can get away with utilizing the features of a free theme, but if you want a more personalized and distinct look, choose the paid features and themes.
Keep in mind that no matter which style you choose, there is an appearance customizer that enables you to go with and change the whole site to your own branding. You can update fonts, colours, the main logo, and more.
It’s important to utilize these personalization features, or your entire site will look completely cookie cutter! It will have absolutely no personality and clients will right away be able to tell that when going to your site.
Whichever font styles and colours you choose to use on your style should be the same ones that you utilize to market yourself across social network too, which is something to keep in mind.
Of course, it’s your brand, so you can change it whenever you want, but it’s important to really create a strong brand identity that resonates with your optimal client base, yet also showcases your personality and what your brand is all about.
Step 3: create Pages and content For Your Site
Now it’s time to learn how to build a freelance website’s pages and start working on the content! This implies you can start producing those pages that were discussed earlier in this article.
For beginners, a page is basically a method to separate different pieces of content on your freelancing website. For example, you’d want to store your portfolio and your contact information on different pages to make it individual friendly for those going to your site.
Some of the important pages that are vital on freelancing sites include a home page, about page, contact page, service page, portfolio page, and sometimes even a testimonial page.
A terrific method to show clients your worth for the jobs you’ve done is to include a client’s testimonial on the portfolio item that it goes with.
A stunning site makes you stand apart from the crowd
Some successful freelance sites also include a blog section, which can be terrific for using SEO. If you do this, be sure to compose articles about topics relevant to your niche.
For example, if you’re a social network manager, compose a post about the very best social network schedulers, comparing them. This assists establish the knowledge that you have to offer for clients who might want to work with you.
Really take the time to make these pages exactly how you want them, but keep in mind that you can always go back and change them later. since you know how to build a freelance website, it won’t be that difficult to go back and make edits if you ever need to.
When you’ve finally got everything looking just the method you want it to, you can click publish. It’s that easy!
Be sure to share your freelancing site with any clients that you meet with or apply to work with, even if it’s on a platform like Upwork. It really assists to establish your credibility and provides clients a place to see examples of your work.
Now you know how to create a freelance website!
As you can see, producing your own site doesn’t have to be difficult, especially if you take the time to really follow the steps described in the article.
At the end of the day, as long as you have a site up and running, you’re ahead of many freelancers available which can give you an edge when sending pitches and proposals to potential clients.
There are tons of freelance site contractors out there, so there’s definitely one that perfectly fits your needs. When producing a website, be sure to have your client in mind and showcase your brand personality! I hope you found this articl